Kelsey Dooley
Single Female Age 21
DO YOU THINK THIS CONFIRMS OR CHALLENGES TRADITIONAL GENDER ROLES? HOW?
I think this challenges them. Usually you see a mom and her kids. It's not often that you see a dad with his kids. Still... the boys in the picture aren't smiling. It seems like that's always the case. Boys don't smile in pictures.
DO YOU THINK THIS AD IS APPROPRIATE FOR ALL VIEWERS?
Yes. There's nothing "sexy" about it. It looks like a family.
DO YOU THINK IT APPROPRIATELY PROMOTES WHAT GAP AIMS TO SELL?
I think so for the kids clothes. Maybe not as much for the dads. I think maybe they just used him because he was a celebrity.
DOES THIS AD ENCOURAGE OR DISCOURAGE YOU, PERSONALLY, IN BUYING THE PRODUCTS ADVERTISED? HOW?
If anything, I guess- encourages. I recognized him as a celebrity right away. I can't remember his name, but he was in Crash. It's a cute picture because I bet they are really his kids. It makes him more like a normal person.
